工業(yè)營(yíng)銷(xiāo)管理提供理論、實(shí)證和基于案例的研究，以適應(yīng)市場(chǎng)營(yíng)銷(xiāo)學(xué)者和從業(yè)人員在工業(yè)和企業(yè)對(duì)企業(yè)市場(chǎng)的研究和工作的需要。由國(guó)際知名學(xué)者和實(shí)踐者組成的編輯評(píng)審委員會(huì)確保了所有文章的理論和實(shí)際應(yīng)用的平衡。來(lái)自北美、歐洲、澳大利亞/新西蘭、亞洲和全球其他地區(qū)的學(xué)者提供了提高工業(yè)市場(chǎng)有效性和效率的最新研究結(jié)果。這種全面的方法使讀者及時(shí)了解全球工業(yè)和企業(yè)對(duì)企業(yè)市場(chǎng)中更好的營(yíng)銷(xiāo)決策和戰(zhàn)略所必需的最新數(shù)據(jù)和思想。

Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. An editorial review board of leading international scholars and practitioners assures a balance of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia and other regions of the globe offer the latest findings for improving effectiveness and efficiency of industrial markets. This comprehensive approach keeps readers abreast of the most timely data and current thinking necessary for better marketing decisions and strategy in global industrial and business-to-business markets.