《廣告學(xué)雜志》是致力于廣告理論發(fā)展及其與實(shí)踐關(guān)系的重要期刊。所有與各類廣告相關(guān)的研究都將考慮出版。這包括廣告效果、廣告?zhèn)惱怼⑷驈V告問(wèn)題和方法問(wèn)題，以及廣告的經(jīng)濟(jì)、政治、社會(huì)和環(huán)境方面。在提交稿件之前，可通過(guò)電子郵件發(fā)送至jaeditor@kcl.ac.uk，詢問(wèn)主題是否恰當(dāng)以及是否適合期刊的范圍。

The Journal of Advertising, is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising. Queries regarding the appropriateness of a topic and its fit with the scope of the Journal may be sent to the Editor by e-mail at jaeditor@kcl.ac.uk prior to submission of a manuscript.