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Journal of Business-to-Business Marketing

來源: 樹人論文網(wǎng) 瀏覽次數(shù):262次
ISSN:1051-712X
影響因子:0.941
是否開源:No

Journal of Business-to-Business Marketing雜志中文介紹

影響因素?2017 Clarivate Analytics,2017年發(fā)布的Journal Citation Reports?將《企業(yè)對企業(yè)營銷雜志》的影響因素排名為1.312。商業(yè)排名87/121。《企業(yè)對企業(yè)營銷雜志》(Journal of Business to Business Marketing)鼓勵(lì)企業(yè)營銷理論開發(fā)、研究方法和管理問題解決方法的多樣性。一個(gè)由國際公認(rèn)的杰出學(xué)者和實(shí)踐者組成的編委會(huì)確保該期刊保持著無可挑剔的相關(guān)性標(biāo)準(zhǔn)和嚴(yán)謹(jǐn)?shù)膶W(xué)術(shù)水平。《企業(yè)對企業(yè)營銷雜志》(Journal of Business to Business Marketing)的特色:反映當(dāng)前商業(yè)營銷理論、方法和實(shí)踐的基礎(chǔ)和應(yīng)用研究來自主要研究者的文章,涉及商業(yè)界和學(xué)術(shù)界共同關(guān)心的話題業(yè)務(wù)營銷從業(yè)者的摘要和每篇文章附帶的結(jié)構(gòu)化摘要主要商業(yè)思想家提供的商業(yè)世界評論一個(gè)書評部,它對企業(yè)對企業(yè)營銷領(lǐng)域的學(xué)者和專業(yè)人士的相關(guān)和直接興趣的書進(jìn)行評論。

Journal of Business-to-Business Marketing雜志英文介紹

Impact Factor ?2017 Clarivate Analytics, 2017 release of the Journal Citation Reports? ranks the Journal of Business-to-Business Marketing with an Impact Factor of 1.312. Ranked 87/121 in Business. The Journal of Business-to-Business Marketing? encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship.The Journal of Business-to-Business Marketing? features: basic and applied research that reflects current business marketing theory, methodology, and practice articles from leading researchers covering topics of mutual interest for the business and academic communities a summary for business marketing practitioners and a structured abstract accompanying each article commentaries from the business world provided by leading business thinkers a book review section which reviews books of pertinent and direct interest to academics and professionals in business-to-business marketing

Journal of Business-to-Business Marketing影響因子