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QME-Quantitative Marketing and Economics

來源: 樹人論文網 瀏覽次數:272次
ISSN:1570-7156
影響因子:0.864
是否開源:No

QME-Quantitative Marketing and Economics雜志中文介紹

定量營銷與經濟學(QME)出版了營銷、經濟學和統計學的交叉研究。我們的重點是使用定量方法解決與市場營銷相關的重要應用問題。我們將營銷廣義地定義為研究企業、競爭對手和消費者之間的界面。這包括但不限于消費者偏好、消費者需求和決策、企業的戰略互動、定價、促銷、目標定位、產品設計/定位和渠道問題。我們采用各種各樣的研究方法,包括應用經濟學理論、計量經濟學和統計方法。也鼓勵使用一級、二級或實驗數據進行實證研究。

QME-Quantitative Marketing and Economics雜志英文介紹

Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged.

QME-Quantitative Marketing and Economics影響因子